Shopping for a hardcore knitter this festive season? Tribe Yarns has you all sewed up. Since its opening in 2018, the dynamic and eccentric London shop has become a paradise for both local stitchers and yarn fiends across the globe. Whether you’re shopping in its brick-and-mortar location at Richmond-upon-Thames or browsing its exhaustive web store, Tribe is guaranteed to overwhelm you (in the best way possible) with its vast spread of everyday and luxury yarns, patterns, special collections, and more. It’s an ideal destination for gift-givers looking to give the special knitter in their life a fresh and exciting project for the cold months.
Based out of Richmond-upon-Thames, Tribe Yarns was founded by native Londoner Milli Abrams. After 22 years of traveling all around the world working in accountancy, Abrams decided to settle back at home to commit herself professionally to her passion since the age of six: knitting. To her, the act of making something with your hands promotes positive and constructive thinking. When founding her store, as Abrams writes on Tribe’s site, she wanted to find a way to encourage people to “create, not consume,” and celebrate authentic expression that helps us resist the pull of the virtual world.
Therefore, Abrams prides herself on making Tribe a kind of community centre as well as a traditional business: a place to, as she puts it, “geek out about knits and purls and hooks and spindles.” Both online and in-store customers can join in Tribe’s classes, club meetings, and other events. The store currently hosts frequent virtual knit nights and classes, as well as personalised Zoom shopping sessions at the store led by Abrams. Also, Tribe always stays connected with their recurring customers with their newsletter, full of Abrams’s distinctive and playful voice.
Of course, this would only go so far if Tribe didn’t have the excellent products to back up their grand mission statement. As Abrams explained in an interview on the Yarn in the City podcast, she “wouldn’t have anything in the shop that she wouldn’t fall in love with and want to buy and use herself.” She makes a point of offering high-quality yarn at different price points while exclusively stocking ethically sourced material. Tribe’s web store makes it easy for customers to find the kits and fabrics that fit their interests and financial comfort zone, with every section organised meticulously by brand, category, gauge, and more.
If you need an even stronger guiding hand while shopping for a knitter you love, Tribe’s impressive holiday-exclusive section narrows it down perfectly. The store offers stocking stuffers, special collections, gift vouchers, gift cards, and more. Whether you’re looking for materials to weave scarves, totes, cardigans, or children’s clothes—or even if you’re looking to help your child learn the ropes themselves—Tribe’s catalogue has the choices you need to help get your favourite knitter stitching something special.
For online customers, Tribe Yarns offers easy checkout through Amazon Pay. Check out their online store here.