Curious how millennials spend their days? Wondering what’s really possible with Amazon Pay? Or maybe you’re just looking for a faster way to purchase items online without having to sign up for a new account or remember twenty different passwords.

Whatever the motivation, you’ve come to the right place. We’re following Madison, a fictitious millennial, through a regular Saturday as she finds the things she needs and loves, all while using her Amazon account.

About Madison the millennial 1

Age: 30 (typically 24-39)
Preferences and habits: 

  • Favours experiences over material things.
  • Prioritises digital-first when it comes to shopping
  • Stays connected through her phone.
  • Always engaged on social.
  • Keeps up with the news and her online community.

Madison’s day

8:00am – Rise and shine

Finally it’s the weekend! After a long work week, today should be fun, because I just got paid and can finally get a few new items that I’ve been wanting to buy.

8:05am – Daily care routine & Revolution Beauty order

As I’m washing my face, I look down and notice I’m out of hair colour. I was planning to colour my hair this weekend and forgot to order more. I jump over to Revolution Beauty to pick up more hair product, then on a whim, I decide it’s time for a new look. I spend a few minutes browsing the temporary hair colour section, then check out in a few seconds with Amazon Pay.

8:35am – Breakfast & reading the news from the Telegraph

I eat some breakfast as I check what’s trending on social, then open the Telegraph digital editions app for the news. It’s the last day of my month-long trial, but I have decided I want to go all in. So, I give their subscription a try using Amazon Pay.

9:50am – New delivery notification from Alexa

After a somewhat lazy morning, I’m trying to decide whether to get off the couch when I see Alexa light up with a yellow ring. “Yes!” I think to myself. “A new package has arrived.” I mean, what’s better than getting physical packages in the mail… getting an alert so I know exactly when it arrives. I check the front door and it looks like my groceries for the week have arrived, along with a few items for my outdoor patio.

11:00am – New shoes from Allbirds

I’m back on the couch, wishing every day was Saturday. As I’m thumbing through Instagram, I discover a new pair of trainers from Allbirds, made out of natural or recycled materials. I love new shoes, but as I’m checking out with Amazon Pay I realise I want to think about it a little more, so I leave them in my cart for later.

11:45am – Shop from home day

Today is starting to feel more and more like a home shopping spree day. So, I jump on to to see what they have. Time to shop for a new leather jacket. A friend recommended AllSaints – I trust her sense of style and she always finds the best deals, so I head over to to check the latest arrivals. Good news: they offer Amazon Pay on their website! I find a biker jacket that would be perfect for the summer months, and thankfully I don’t have to open a new account to buy it.

12:45pm – Daily workout

While I’ll enjoy a brisk barre workout during the week, on the weekends I’ve been trying out a new virtual yoga workout. At the end of the workout the instructor was talking about how she found her favourite leggings through a brand called The Gym King. I checked out their collection, and almost all were sold out. Grabbed what I think was one of the last black leggings with Amazon Pay.

2:00pm – Check my Amazon Pay orders

I head over to, click on ‘My orders’, then toggle over to Amazon Pay to double-check my orders from earlier in the week and track today’s purchases. Just a little piece of mind to make sure that the transactions went through and my sister’s birthday gift is being processed on time.

3:15pm – “Alexa, make a donation”

Today feels like it’s been all about me. I don’t mind treating myself now and then, but after getting paid yesterday and with the recent news, I’m feeling the need to give back. I’ve been really impressed with the work done by the Red Cross so I say, “Alexa, make a donation to Red Cross.” Since my Amazon account is connected to Alexa, it’s just a few steps to confirm how much I want to give and voila, I’m already feeling good about balancing out my prior personal shopping.

5:30pm – New Allbirds’

As I’m making dinner, I decide it’s time to pull the trigger on those shoes I put in my cart, if I want to have them in time for a date on Thursday night. I pick up my tablet and it takes me only a few steps to confirm that I want to purchase the shoes in my cart by using the payment information connected to my account. When that’s done, I do a little dance knowing I won’t need to overthink my look for Thursday night.

5:45pm – Reorder while cooking

As I’m cooking, I realise that the trainers I just bought would actually look great on my best friend as well and we wear the same size. So I say, “Alexa, reorder my last order.” It’s nice ordering with Alexa using my Amazon account, because I don’t have to lift a finger.

7:00pm – Binge with Amazon Prime Video

After I finish cooking, it’s time to chill. Lately I’ve been on the hunt for a feel-good comedy series but haven’t found a new one yet. So I decide to rewatch The Office, my all-time favourite, on Amazon Prime Video. A cup of tea in one hand and a bar of dark chocolate in the other, I am ready to have a good laugh.

As I wind down for the evening, I cycle through Instagram for inspiration on what to wear with my new shoes.

What a nice Saturday.

If you’re like Madison, or just to learn more, discover what’s Possible with Pay.


1 Emarketer, U.S. Millennials 2020 Report.