From planning training sessions at work to finding time for a social life, life has never been busier, especially when you’re also trying to run a new business. In this blogpost, we’ll get a bird’s-eye view of Jeff’s life, a fictitious café owner, cycling enthusiast, and Queen fan.

We’ll find out more about how Amazon Pay – a speedy payment method that requires no sign-up and no new passwords – can make it easier to navigate life, from morning lattes to lights out.

About Jeff the café owner[1]

Age: 44
Preferences and habits: 

  1. He’s a creature of habit.
  2. He values a quick and easy shopping experience.
  3. He likes to receive orders quickly.
  4. He can’t resist a bargain.
  5. He may abandon the shopping journey if it takes too long.


Jeff’s Monday – A diary entry

9:00am – Rise and shine

You know when you oversleep and rush out of the house, wondering if you have all you need for the day? Well, that’s me today. I stayed up until midnight last night so that I could book one of my favorite weekly bootcamp classes. They’re very competitive, and the gym’s website crashes easily. You need to be incredibly fast to get the classes you want! Luckily, my gym offers Amazon Pay at checkout so I was done in no time with minimal effort.

9:25am – Fast and furious

My business partner and I alternate weeks and it is my turn to open the café today. My house is not too distant, so I put on my “I’m horribly late” playlist, a mix of pumping hits from the noughties, and jump on my new bike. I ordered it last week from J. E. James Cycles using Amazon Pay to make sure the big purchase was protected. I’m excited for its maiden voyage.

10:00am – It’s showtime

Until the end of last year, I had a typical 9-to-5 office job, but after my six-year-relationship came to an abrupt end, I decided to take life in a different direction and give myself a new challenge. Gone are the tailored suits, my new daily uniform is an apron. Which reminds me that I need to order a new one on Simon Jersey. I switch the coffee machine on, navigate to their website, place my order using Amazon Pay and, by the time the first customer arrives a minute later, I’ve already received an email with my payment receipt. Easy.

12:30pm – Light lunch

With all the customers that come and go in a given day, time goes by rapidly in the café. I met someone right here last week and tonight we’re seeing each other for our first date. I have booked a table for two in my favourite restaurant – they do a spectacular Viet Pho. I am quite excited to meet him again and can only manage a light bite for lunch.

2:00pm – New gear

My hands are dry, I think that going forward I’ll need to use gloves when cycling. I find it cumbersome when I’m making purchases from a new vendor online, as it often requires filling out a long form with personal and credit card data. Since I want to avoid doing that, I go back to J. E. James Cycles, once again place my order using Amazon Pay, and already feel relieved that in a couple of days I’ll by fully fitted for my commute.

3:30pm – Alexa, play that song

It’s the quietest hour of the day in the café and I start working on the weekly inventory. I have to admit this isn’t my most anticipated task, so I say "Alexa, launch Absolute Radio". A Queen’s song bursts out of the speakers but I can’t quite remember the title. Before I know it, I find myself uttering “Alexa, ask Absolute Radio what's playing?”. It’s “I want to break free”. Classic. I love a good tune while checking how much milk we have left.

4:45pm – Final minutes

As I prepare to switch the lights off for the day in the café, I find my mind wondering to what the evening will hold and my date will be like. Hopefully better than the two disastrous ones I had last week. Being back in the dating game is tough, especially after you’re in your forties. I turn the key in the lock, put my helmet on and cycle back home to the sound of my “Time to go home” playlist.

6:30pm – Suited and booted

I like making a good first impression. I have showered, styled my curly hair, ironed my best-fitting shirt and even conditioned my scruff with the last drops of beard oil left in the bottle. I can’t resist a bargain and there’s a promotion now on Gorgeousshop, so before leaving the house I use Amazon Pay to quickly place an order and end up buying two. Oops.

11:00pm – A perfect date

Third time lucky, they say. This date was great despite an initial hiccup. I somehow got confused and booked a table for a different night, but they were able to find a space for us. I’ll use Alexa next time, it will certainly be easier. At least that helped to break the ice with Tim. We have a lot in common and attended the same university, but we were in different years. I’d like to see him again. I am tempted to watch a show on Prime Video before heading to bed, but then I remember how manic this morning was and decide to make a sensible choice: it’s time to call it a night.

If you’re like Jeff, or just want to learn more about Amazon Pay, come discover what’s Possible with Pay.


[1] Amazon pay internal persona research.