For arts aficionados, fewer life adjustments have been harder to deal with in 2020 than doing without live cultural events. In London, however, things are about to change in ways that will brighten this autumn. Plays and musicals are set to reopen in the West End next month with social distancing protocols and other safety precautions firmly in place. If it all seems too good to be true, just head over to London Theatre Direct, the online destination for tickets for the highly anticipated shows that will lead off the season, and purchase your tickets now.

Why choose London Theatre Direct? The site has been a trusted destination for purchasing tickets to the city’s biggest and most acclaimed shows, as well as smaller and independent productions, for over two decades. When they launched back in 1999, LTD were one of the very first websites to sell theatre tickets online. The brainchild of entrepreneurs Francis Hellyer and Emmanuel Ciolfi, the site combined Hellyer’s knowledge of theatre and web technologies and Ciolfi’s ticketing and hospitality industry experience. Since their founding, the company has sold over 15 million London theatre tickets. In addition to plays and musicals, they also offer great deals on tickets to opera, dance, and film events.

Throughout their history, London Theatre Direct has continued to thrive because they prioritise staying ahead of the curve technologically, as well as keeping up-to-date with the UK theatre world. This allows them not only to stay competitive in an increasingly crowded industry, but to provide the best possible service to theatre lovers, allowing them to easily find and purchase tickets to their dream performances and beat the crowds. In 2016, the company made a major innovation that transformed their business, employing technology that allowed major venues and theatre groups to sell tickets in real-time through its own website and partner sites. As a result, LTD saw a quarterly rise in sales from API partners and venues of more than 600 percent; within two years, the website grew to over a million users.

Despite the obstacles the theatre world has faced this year, London Theatre Direct’s team is excited about all of the offerings planned for the rest of the year and for 2021. Just next month, This Is Going to Hurt, Adam Kay's one-man comedic play about National Health Service, will be one of the first major theatre performances to re-commence in London, beginning on October 22. The hit musical about Henry VIII's wives, Six, will debut on November 14, kicking off the return of musical theatre in London in earnest. Next year promises major events like the debut of Andrew Lloyd Webber’s new musical take on Cinderella, a much-anticipated revival of Hairspray, and more.

As UK Thespians make their triumphant return, London Theatre Direct is the ideal resource to find out about everything that’s happening as soon as it’s announced. It’s not only a convenient way to shop, it’s a crucial hub of cultural information for the UK’s first city. Don’t miss any opportunity to see something amazing: find tickets for shows you love by perusing their website now.

What’s more, LTD’s ability to help customers secure their seats as quickly as possible and beat out the stiff competition is only getting better. Thanks to improvements like integrating Amazon Pay as a payment service at checkout, the purchase process has never been faster. Check out London Theatre Direct here.