The checkout process can go wrong in any number of ways for consumers. Endless form fields, the request for private information, and a perceived lack of security all lead shoppers to abandon their carts without completing their purchase.
For merchants, the cost of that cart abandonment is enormous. Researchers from the Baymard Institute estimate that cart abandonment leads to about $260 million in lost revenue every year.1
But there are simple steps you can take to reduce cart abandonment. The infographic below details just six of the ways retailers can reduce their checkout abandonment.