Upgrade to Amazon Pay Checkout v2

Replace existing Amazon payment and address widgets with modernized web checkout technology that significantly streamlines the customer experience and is easy on your technical resources.

Checkout v2 is Amazon Pay’s next generation checkout technology. Upgrading to Checkout v2 helps you improve the purchase experience for your customers and increase order success, while continuously incorporating the latest learnings and innovations from Amazon.co.uk.
Why checkout v2?
Reduce friction
Streamline checkout with one consolidated address, payment, and consent confirmation screen and full compatibility with browsers and devices that have enhanced privacy-focused features.
Help prevent lost sales
Graceful decline recovery as well as a standardized checkout process increase customer confidence and checkout success at the bottom of your sales funnel.
Stay ahead of the curve
Integrate once to enjoy ongoing UX innovations and easy access to advances in voice commerce such as Delivery Notifications via Alexa1.
Minimize ongoing maintenance costs
Responsive buttons fit neatly into your store with no extra code required to support decline handling2 and multiple web widgets.
What does it look like?
Checkout experience
Select Amazon Pay CV2
Select Amazon Pay
Responsive buttons with Checkout V2 help you emphasize the simplest path in checkout by automatically fitting neatly in a variety of locations of your online store from the beginning of Checkout.
Confirm information
Confirm information
Once selected, address and payment information is securely populated from your Amazon account. Just tap “Continue”.
Complete order
Complete purchase
Review your full order including shipping, delivery, total cost of purchase, and payment method and finish checking out.
Decline handling and strong customer authentication
decline recovery
Decline recovery
In the event your payment is declined, you can 1) Choose an alternative payment instrument within your wallet, 2) update your existing card or file, or 3) add a new card. Either way, you don’t need to leave the checkout process.
Verify payment
Verify payment
We’re verifying your information with your bank for security reasons.
Authenticate payment
To keep security tight your bank requires additional verification of the transaction.
Felix Gray
“We are thrilled about the 5% increase in sales conversions after migrating to Amazon Pay Checkout v2.“

- Houtan Fanisalek, Chief Technical Officer, Felix Gray*
Frequently asked questions

What is Amazon Pay Checkout v2?

Amazon Pay Checkout v2 is our next generation web checkout technology. Upgrading to Checkout v2 helps you improve the purchase experience for your customers and increase order success. We’ll also help you stay ahead of the curve with the latest learnings and innovations from Amazon.co.uk.

When will Checkout v2 be available?

Great news! If you received an email from us regarding Amazon Pay Checkout v2, an upgrade is available for you now. You can work with your Account Manager or reference our documentation to determine next steps for your migration.
If you have not received an email from us regarding your upgrade, please keep an eye out for it or reach out to your Account Manager.

How do I upgrade to Checkout v2?

Please reference our latest documentation to determine next steps for your migration.

Do I need to register a new account, or reconfigure my existing Amazon Payments merchant account, when upgrading to Checkout v2?

You don’t need to create a new account or re-verify your existing account.

If I customized my store, will that impact my upgrade to Checkout v2?

Maybe. If you have made significant changes to your online store, they might impact the upgrade to Checkout v2. Always test or stage your Amazon Pay integration in Sandbox mode before going live to ensure any modifications you make are compatible.

How do I optimize my current checkout process with Checkout v2?

Please visit our best practices guide here for optimizing your checkout process with Checkout v2.

1For Retail Physical Goods merchants only on self-developed integrations or are integrated with Magento 1 or Magento 2, not available for Royal Mail in UK.

2Applicable for merchants on self-developed integrations

*Sponsored by Amazon Pay