Merchant help > Amazon Pay registration

Register to get the Amazon Pay button on your site or app.

Note Buyers don’t need to register. During checkout, they use their existing Amazon account credentials.

Start the registration process

Currently, you’re required to register for a new Amazon Payments merchant account in order to use Amazon Pay and Login with Amazon, even if you already have another Amazon seller account.

Important: you cannot use an existing Selling on Amazon account when setting up an Amazon Payments merchant account. The email address associated with your new Amazon Payments merchant account must differ from the email address you use for any other Amazon account. Finally, please ensure that you have logged out of all Amazon accounts before beginning the Amazon Pay registration process.


  • As you move through the registration pages, you will be asked questions that identify you and your company. Please be careful to enter information so that it exactly matches the information shown in your official evidence documents. In particular, ensure that all names of persons are entered as they appear on your identification documents, and that you accept and acknowledge all agreements and documents presented to you. The information on these registration pages will be checked by us, and incorrect or deviating information can lead to delays.
  • If you have questions about the information that you are asked to enter on any of the pages in this registration process, you can find small question mark icons next to many of the input fields. Point to the question mark, and a brief explanation of the information required will appear.

Registration process

  1. To begin the registration process, go to the Amazon Pay website. Important: Ensure that you have signed out of all existing Amazon accounts before proceeding with the Amazon Pay registration process.

  2. The registration process begins with a short questionnaire. Enter information as requested, and then click the Sign up button.

    Note: You can skip the questionnaire if you would prefer to start the registration immediately. The direct Sign in button is displayed on the right-hand side of the browser.

  3. On the Amazon Pay - Create account page, enter your email address, create a password for your account, and then click Create a new account.

    Note: You must use an email address that is not currently being used for another Amazon seller account (for example, a Selling on Amazon account), or buyer account. We may need to contact you via email to verify your account, so it is important to use an email address that you check regularly.

  4. On the Business type page, choose your Business place of establishment by choosing the country where your company is incorporated. Then choose a Business type and provide your Full legal business name as it appears on official documents. When you have read through the policies, agreements, and notices, agree to them by clicking Agree and continue.

  5. On the Business information page, enter the requested information, and then click Save and continue.


    • Providing a VAT registration number is optional. However, you must provide one if you want to receive your customers’ billing address for invoicing purposes.
    • When asked to provide Customer service contact information, enter an email address and/or phone number through which your customers can contact you. Please keep in mind that your customers will see the content that you enter here in contact forms, in confirmation emails that they receive from Amazon Pay, and on the order details page in their account on the Amazon Pay site.

  6. On the Personal information page, enter the requested information, and then click Save and continue.

    Note: Depending on the business type you selected in step 5, you might be asked to enter information about the beneficial owners. Anyone who has a share of at least 25% of the company must be named. When entering owner names, make sure that you enter the names exactly as they appear on the person’s passport or identity card. Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 25% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.

  7. On the Payment information page, enter the requested information, and then click Save and continue.

    Note: The credit card details you enter can be used by Amazon Pay to cover any fees that may be owed. Amazon Pay will disburse amounts collected from your customers to your bank account at fixed intervals. Transaction fees are deducted directly from these amounts. A negative balance can occur if refunds to your customers have a total value greater than the pending payments to you. If a negative balance occurs, Amazon Pay must collect money from you, and the credit card is required for such cases. Please note that the credit card that you enter must be yours; the name associated with the credit card account must match the name associated with your Amazon Payments merchant account.

  8. When you have completed entering all of the information about yourself and your company, the registration process is validated, and you will see a page that indicates successful account creation. Click Continue to technical configuration.

  9. On the Customize the Amazon Pay experience page, enter the requested information to configure your Login with Amazon application:

    1. Your business name - Enter the company name that your customers will see when they sign in on your website or mobile app (for example, AllSaints).

    2. Your business description - Enter a description that helps you to differentiate each of your Login with Amazon applications. This description is not displayed to your customers.

    3. URL of the Privacy Policy of your website - Enter the webpage address of your company’s privacy policy. This will be displayed on the consent screen the first time a customer signs in to your website or mobile app.

    4. Domains (secure URLs) where the Amazon Pay button appears - Enter the exact domains (secure URLs) of the pages on which your Amazon Pay button appears. You must use the HTTPS protocol. For example: or

    Click Continue.

If you require assistance at any time during the registration process, the Amazon Pay merchant support team is ready to help. Please contact us with your questions.